Most nonprofit organizations have extremely limited marketing communication budgets, but that doesn't mean you can't create and execute effective marketing plans. This webinar is designed to help both leadership and marketing/communications staff think about:

• Who is the target audience (or, as is more likely, audiences)?
• What are your goals—to build awareness? generate leads? strengthen relationships?
• What are the most effective (and cost effective) ways to reach those audience segments?
• How will you know what's working?

Attendees will complete the webinar armed with at least a couple of tools they can implement immediately to improve the effectiveness of their marketing communications programs.

Part of the Wednesday Webinar series for nonprofit staff and board development. Offering strategy, planning, organizational development, branding, marketing, executive search, finance, fundraising, operations, and more.

Presenter:

		Michele Levy considers herself a brand therapist for nonprofits and what she affectionately refers to as "other entrepreneurial organizations." She has worked with a wide range of nonprofit and corporate clients, adeptly bridging the sectors and leveraging best practices from both. Her work includes brand strategy, message development, communications planning, research, and training. She has spoken on branding and communications to a variety of organizations, including the Association of Fundraising Professionals, the American Association of State and Local History, the National Association of Independent Schools, the New England Museum Association, the Medical Reserve Corps, Museums of Boston, Regional Independent School Communicators and the Essex County Community Foundation. An honors graduate of Harvard College, Michele received her MBA from Boston University.